GNT Highlights Plant-Based EXBERRY® Colors with Rainbow Concha Cookies at IBIE 2025

PRESS RELEASE

EXBERRY® colors are created from non-GMO fruits, vegetables, and plants (photo credit: GNT Group)

Dallas, NC – September 8, 2025 – GNT will demonstrate the potential of its plant-based EXBERRY® colors for bakery and snacks with vibrant concha cookie concepts at IBIE 2025 (September 13-17, Las Vegas).

EXBERRY® colors are created from non-GMO fruits, vegetables, and plants. They can be used to achieve a vast array of bold shades, creating opportunities across cakes, breads, cookies, snacks, decorations, fillings, and coatings.

At IBIE, GNT (North Hall — 6666) will offer visitors the chance to sample a rainbow of sugar cookies inspired by the classic Mexican pan dulce. Each concha cookie features a ‘shell’ topping in bright, striking shades derived from ingredients such as red potatoes, peppers, carrots, and spirulina.

GNT’s experts will be available throughout the event to discuss formulation opportunities with plant-based colors, including synthetic dye replacement. They will also be able to provide insights into the latest color trends in the bakery and snack sector.

Jeannette O’Brien, VP of Sales and Marketing at GNT USA, said: “Our innovative cookie concepts show how EXBERRY® can deliver the bold, playful colors that consumers expect while keeping labels simple. We partner with manufacturers at every stage of product development to make the switch to plant-based colors straightforward and effective.”

For more information about EXBERRY® by GNT at IBIE, visit: https://www.bakingexpo.com

END

For more information, contact:
​Robin Hackett, Ingredient Communications
​robin@ingredientcommunications.com | +44 7507 277733

About EXBERRY® by GNT
​EXBERRY® is the leading brand of natural coloring solutions for the food and beverage industry, derived from fruits, vegetables, and edible plants. With a commitment to sustainability and innovation, EXBERRY® empowers brands worldwide to offer products that attract visually, engage emotionally, and satisfy ecologically. We partner with forward thinking brands who are leading with color.

EXBERRY concha cookies 1 (photo credit: GNT Group).jpg

JPEG 1.8 MB
Download

EXBERRY concha cookies 2 (photo credit: GNT Group).jpg

JPEG 1.4 MB
Download

Press release - GNT Highlights Plant-Based EXBERRY® Colors with Rainbow Concha Cookies at IBIE 2025.docx

DOCX 2.7 MB
Download

Press release - GNT Highlights Plant-Based EXBERRY® Colors with Rainbow Concha Cookies at IBIE 2025.pdf

PDF 168 KB
Download

Share

About GNT Group

About EXBERRY®
EXBERRY® is a leading global brand of plant-based, sustainable colors for food and drink. The EXBERRY® portfolio includes a complete spectrum of shades created from non-GMO fruit, vegetables, and plants. They are available in a wide range of formats and suitable for almost any application, including confectionery, dairy, bakery, soft and alcoholic beverages, cereals, snacks, sauces, savory, and plant-based meat, seafood, and dairy. EXBERRY® colors are trusted by many of the world’s leading food and beverage manufacturers for their vibrancy, versatility, stability, ease of use, and strong sustainability credentials.

About GNT Group
Founded in 1978, GNT is a family-owned company pioneering in the creation of plant-based, sustainable ingredients. It is headquartered in Mierlo, The Netherlands, with additional offices in Europe, North America, Asia, and the Middle East. GNT’s family ownership provides stability and long-term commitment, enabling it to make strategic decisions to futureproof supplies. These include ambitious sustainability commitments and investments in long-term stockholding. The company supports its customers throughout every stage of the product development process, including concept innovation, color selection and matching, stability testing, upscaling, regulatory matters, and quality documentation.

Contact

Mierlo, Netherlands

exberry.com