{ "title": "GNT announces first dedicated China office for plant-based EXBERRY\u00ae colors ", "modified_at": "2026-04-24 09:28:57", "published_at": "2026-04-24 09:28:00", "url": "https://gnt-group.prezly.com/gnt-announces-first-dedicated-china-office-for-plant-based-exberryr-colors", "short_url": "http://prez.ly/M7Dd", "culture": "en", "language": "EN", "subtitle": "PRESS RELEASE", "slug": "gnt-announces-first-dedicated-china-office-for-plant-based-exberryr-colors", "body": "\n \n
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GNT's General Manager APAC Andreas Thiede, Managing Director Petra Thiele, and CEO Hendrik Hoeck at the launch party in Shanghai (photo credit: GNT Group)
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Friday, April 24, 2026

GNT has opened a sales and application office in Shanghai to meet demand for plant-based EXBERRY® colors in China.

GNT offers a full spectrum of EXBERRY® color concentrates in China. They are made from non-GMO fruits, vegetables, and plants using physical processing methods and water. Under China’s new official industry standard, these concentrates are classified as Coloring Foods and qualify for clean and clear label declarations such as “carrot coloring ingredient.”

GNT has now opened its first dedicated office in China to help the country’s food and beverages manufacturers create more natural products.

The application laboratory will enable GNT to offer Chinese customers faster and highly tailored application support. It will provide a space for customer training sessions and workshops as well as services including concept innovation, formulation support, and stability testing.

Andreas Thiede, General Manager APAC at GNT Group, said: “Together, this office and application lab demonstrate our commitment and long-term strategic growth ambition in China.”

He added: “China is a dynamic market, with strong momentum behind natural and clean-label food and beverage products. Customers here move fast – and they expect partners to be able to move with them. Now, with a local team in place, we can support this growth with faster decisions, closer collaboration, and tailored solutions.”

EXBERRY® colors are available in hundreds of shades from across the rainbow. They can be used to achieve vibrant, stable shades in almost any type of food and drink.

Victor Foo, GNT Group’s Head of Sales for China, said: “Our new application lab allows customers to visit us, collaborate face to face, and receive tailored training that supports their teams and applications. This helps us work faster together, strengthen relationships, and unlock new growth opportunities across China.”

For more information about EXBERRY®, visit: www.exberry.com

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For more information, contact:
\u200bRobin Hackett, Ingredient Communications
\u200brobin@ingredientcommunications.com | +44 7507 277733

About EXBERRY®

\u200bEXBERRY® is a leading global brand of plant-based, sustainable colors for food and drink. The EXBERRY® portfolio includes a complete spectrum of shades created from non-GMO fruit, vegetables, and plants. They are available in a wide range of formats and suitable for almost any application, including confectionery, dairy, bakery, soft and alcoholic beverages, cereals, snacks, sauces, savory, and plant-based meat, seafood, and dairy. EXBERRY® colors are trusted by many of the world’s leading food and beverage manufacturers for their vibrancy, versatility, stability, ease of use, and strong sustainability credentials.

About GNT Group

\u200bFounded in 1978, GNT is a family-owned company pioneering in the creation of plant-based, sustainable ingredients. It is headquartered in Mierlo, The Netherlands, with additional offices in Europe, North America, Asia, and the Middle East. GNT’s family ownership provides stability and long-term commitment, enabling it to make strategic decisions to futureproof supplies. These include ambitious sustainability commitments to ensure the quality and availability of raw materials over the long term. Customer service is a key focus. The company provides full support throughout every stage of the product development process, including concept innovation, color selection and matching, stability testing, upscaling, regulatory matters, and quality documentation.

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