EXBERRY^® color supplier GNT launches plant-based pet food ingredients

18/05/2026

GNT has unveiled a new range of plant-based EXBERRY^® concentrates that can deliver taste, nutrition, and color to pet food products.

GNT is a global market leader in natural colors for food and drink. With demand for premium pet food growing fast, the company has developed a selection of non-GMO fruit, vegetable, and plant concentrates for cat and dog food.

The EXBERRY^® Pet Food Range is fully compliant with applicable EU regulations for pet food. The concentrates are designed for products including kibbles, snacks, and treats, allowing manufacturers to develop nutritious and enjoyable treats with a full rainbow of intense shades.

Christina Niehoff, Product Manager at GNT Group, said: “We are delighted to be able to supply our high-quality EXBERRY^® products to pet food manufacturers. Consumer focus on pet health and wellness is increasing at a rapid pace, with owners looking for high-quality products made with natural ingredients. Our color-intense, plant-based ingredients make it possible for manufacturers to create more natural products while still achieving visual differentiation.”

Modern pet food products now frequently feature claims such as “natural” and “no artificial colors.”^[1]

The EXBERRY^® Pet Food Range can support product formulations aligned with these trends. The concentrates are created from raw materials including apples, carrots, radishes, turmeric, and spirulina using gentle processing methods and without the use of chemical solvents.

Christina Niehoff said: “The EXBERRY^® Pet Food range offers a truly natural solution for cat and dog food. GNT has vast formulation experience working with equivalent applications in food and drink, and we are delighted to now be able to provide our expertise to pet food manufacturers as well. They can rely on us to provide the same high quality and exceptional service that has made EXBERRY^® one of the world’s leading natural color brands.”

For more information about EXBERRY^®, visit: www.exberry.com

^[1] Euromonitor 'Pricing pressure, premiumisation and pet health: Trends shaping global pet care in 2025' (2025)

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For more information, contact:
​Robin Hackett, Ingredient Communications
​robin@ingredientcommunications.com | +44 7507 277733

About EXBERRY^®
​EXBERRY^® is a leading global brand of plant-based, sustainable colors for food and drink. The EXBERRY^® portfolio includes a complete spectrum of shades created from non-GMO fruit, vegetables, and plants. They are available in a wide range of formats and suitable for almost any application, including confectionery, dairy, bakery, soft and alcoholic beverages, cereals, snacks, sauces, savory, and plant-based meat, seafood, and dairy. EXBERRY^® colors are trusted by many of the world’s leading food and beverage manufacturers for their vibrancy, versatility, stability, ease of use, and strong sustainability credentials.

About GNT Group
​Founded in 1978, GNT is a family-owned company pioneering in the creation of plant-based, sustainable ingredients. It is headquartered in Mierlo, The Netherlands, with additional offices in Europe, North America, Asia, and the Middle East. GNT’s family ownership provides stability and long-term commitment, enabling it to make strategic decisions to futureproof supplies. These include ambitious sustainability commitments to ensure the quality and availability of raw materials over the long term. Customer service is a key focus. The company provides full support throughout every stage of the product development process, including concept innovation, color selection and matching, stability testing, upscaling, regulatory matters, and quality documentation.